I implemented storytelling during my final presentation. Based on all I have learned during this program, I was asked to create a business or choose an existing one, whether a service or product and pitch it to investors. This service or product must be sold in France. I had to show the jury the relevance of my business concept and convince them to invest in my business. I executed and obtained valuable global marketing, communication, and research skills through my final project. I had to show our clients the relevance of my business concept and convince them to invest in my business. I executed and obtained valuable global marketing, communication, and research skills through my final project.
