This digital strategy shows many of my marketing skills. In order to complete this strategy, I have to know about new and emerging business models and strategies in today's rapidly evolving media industries. I also have to have an in-depth understanding of social media, online marketing, retail, and distribution of digital, audio, and visual content including a la carte download services, subscription, and ad-supported streaming services. Additional topics include e-commerce, web design strategy, mobile retail and promotion, community building, direct-to-consumer marketing, and a variety of other vital tech-based strategies. To top it off I completed this project around COVID-19 in May when the pandemic was all new to businesses and we had to choose a company that has been affected either positively or negatively and creates a digital strategy around that!